Marketing Strategy

Real Estate Marketing Strategy

I am Lili Raney and you are on a page that will tell you my strategy for selling your home. I am ready to bring you results with the folllowing real estate marketing strategies:

Exposure, Exposure, Exposure

What will sell your home? EXPOSURE. We do whatever it takes to get your home in front of the home buying public . Some of the marketing tools we use include:

1. Internet Marketing
2. Newspaper Ads
3. Ads in Periodicals

Collin County Top Realtors^®

We have an expert local Realtor® assigned to each of our target areas. Your agent comes to your home, meets with you, and analyzes your homes value as well as make suggestions on small things you can do to improve its value.

Emphasis on Communication

I am a Realtor^® committed to providing you with timely information about your home selling process. You will be informed of everything dealing with your real estate transaction during the sale of your home and beyond.

Excellence in Teamwork

Your Realtor^® is supported by a professional team of assisting experts in each area of the home sale transaction to make sure you receive the excellent service you deserve throughout the home sale process.

Digital Photos

Every home we sell is photographed in the best possible light to make the most of your home’s best features. These photos are distrubuted online and in flyers in our committed effort to maximize your home’s exposure.

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Prequalified Buyers

All potential buyers are screened and mortgage prequalified after they have viewed your home on the web. Once the buyer has taken a virtual tour and has been financially qualified, we set an appointment for you to show your home to this buyer. Simply demonstrate the homes’ rooms and features and be sure to leave the negotiations to your professional local agent.

Web Marketing

We put a great deal of time and effort into our website and take great care to get to the top of the search engines so your home can be found. According to a recent Gomez Advisors Survey, 80% of homebuyers plan to use the Internet to search for a home. We use the web to make sure that your home is where buyers are looking.

Scheduling

We will schedule appointments with prequalified buyers at times you have designated.

Negotiations

All our agents are specially trained to negotiate the best deal possible for our home sellers. It’s always better to have a professional negotiating on your behalf. We pride ourselves on making sure our home sellers get the best prices for their home.

Signage

We believes that colorful yard and directional signs help drive buyers to your home. That’s why our signs all have our phone number and web site address on each sign. That way buyers can quickly access and view your home on our website and contact us immediately.

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Competitive Marketplan

Developed specially for your home, it includes a Comparable Market Analysis (CMA). Based upon the CMA, your listing specialist will help determine the very best price for your home.

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